ENTRUPY

Entrupy is a state-of-the-art authentication technology that uses artificial intelligence (AI) and machine learning to verify the authenticity of luxury goods. Designed specifically for high-value items like handbags, wallets, shoes, and accessories.

 Entrupy provides fast, reliable, and objective verification by analysing intricate details that are often imperceptible to the naked eye.

 

How It Works

Entrupy uses a handheld device to capture high-resolution microscopic images of an item. These images are then analysed by its AI-based algorithm, which compares them against a vast database of authentic and counterfeit samples. The system looks at features like stitching, material texture, patterns, logos, and overall craftsmanship to determine whether the item is genuine. Entrupy delivers results with high accuracy, often within minutes, and includes a Certificate of Authenticity for verified items.

 

Why It’s Valuable

Luxury brands face increasing challenges from counterfeit goods, many of which are highly convincing. Entrupy provides businesses, resale platforms, and customers with an objective and scalable solution to combat counterfeiting. It ensures peace of mind for buyers and sellers alike by minimizing the risk of purchasing or selling fake products.

 

Who Uses Entrupy?

Entrupy is trusted by the pre-loved luxury industry worldwide. It is a valuable tool for businesses like Elite Pre-loved, ensuring that every item sold is authentic and meets customer expectations.

Learn more about Entrupy on their website here.